Gisele is the new face of H&M

Gisele is the new face of H&M

Brazilian supermodel Gisele Bündchen will replace Beyoncé as the face of H&M for autumn/winter 2013.

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Though we're still trying to take in Beyoncé's spectacular ad-cum-music video for H&M's spring/summer 2013 campaign, the Swedish retail giant is already well underway with preparations for their cold weather offerings.

Today they announced that Brazilian supermodel and super-mum Gisele Bündchen is the face of their autumn/winter 2013 campaign. The news was released after the 32-year-old was spotted posing for the ads on a sunny Central London street.

It's not the first time Gisele has worked with the brand - she appeared in their spring/summer 2011 campaign, and has also fronted a series of swimwear ads for them. Currently, she's the face of Chanel's Les Beige beauty range, but when she's not posing she's the perfect earth mother to four-year-old son Benjamin and five-month-old daughter Vivian, who was spotted on set with her today.

Married to American footballer Tom Brady, Bündchen was named the highest-earning model for the sixth year running in 2012 with estimated earnings of $45 million in the year from May 2011 to May 2012. With a couple of lucrative campaigns already in the bag for 2013, it looks like she may be set to score top spot yet again.

Bibby Sowray Telegraph.co.uk

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