Fashion star

Cameron Diaz has been unveiled as the Creative Director of Pour la Victoire, which is launching in Ireland in September.

Hollywood actress Cameron Diaz has signed up to work with contemporary accessory brand Pour La Victoire as an artistic director. While she is regularly praised for her red carpet style choices, this marks her first official foray into fashion.

“We are beyond excited to have Cameron join the company as Artistic Director for Pour La Victoire. We felt that her well-known personal style was more than consistent with the brand’s elegant yet casual DNA. We are confident that having Cameron on our team will accelerate our current trajectory of success”, CEO of PLV Studio Chris Nakatani said, explaining the role of the star within the five-year-old company.

 “I am thrilled to enter into this creative partnership with Pour La Victoire. As Artist Director for the brand, I look forward to collaborating on product design for future collections, as well as influencing the way the product is presented and marketed. I have been involved in different facets of the fashion industry throughout my career and this is a unique opportunity to bring my own experience into this relationship.

"I have always had a passion for shoes and handbags, in particular – I feel accessories say so much about the woman that wears them and they bring a look together, whether it’s dressed up or for everyday. Pour La Victoire embraces style, comfort and function. I am a fan of what they have accomplished with the brand and look forward to working closely with the entire team,” said Diaz.

Representatives from the brand got in touch with Cameron one year ago when she was snapped as the face if their new season collection.

ed to be working with someone who is truly a fashion icon, whose taste and style are known around the world.”

Available exclusively at Arnotts in September

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