Donatella Versace has told how she find finds red carpet dressing uninspiring.
The designer explained her move away from celebrity styling as she opened the spring 2013 haute couture season on Sunday night with her Atelier Versace collection in Paris.
Included in the presentation was a white mink coat, which was reworked with mirror, python and crystal embroidery and took 500 hours to construct.
This is the sort of challenge Donatella relishes.
"I think red carpet dressing can be safe and a bit boring," Donatella told the Telegraph. "I'm all for classy dressing but not classic dresses."
Donatella's inspiration for the collection was Le Centorial, the glass, iron and steel domed building in the heart of Paris which is also where she staged the show.
"I was totally taken with the way the fragility of the glass contrasted with the strength of that solid structure" she continued.
While other designers may prefer to keep the fruits of their couture labours in a museum for safe keeping, the idea has little interest for Donatella.
"While I love museums, I prefer to see my clothes on living bodies," she said.
Donatella has been surprised by the popularity of her high-end range of clothing. She never expected to have such a high demand from her couture customers, initially thinking the collection would serve as a refocus on Versace's fashion roots.
"Originally when we re-launched couture just over a year ago, I thought selling it wasn't really the point. It was more about re-focusing on our DNA. But there is a luxury customer who is looking for the very best," Donatella finished.
"Ultimately this isn't about red carpet or museums. It's about the 40 people who work full time in our atelier and it's about experimentation and most important of all, about keeping craft alive."
The unapologetically sexy range of clothes seen on the catwalk yesterday matched Donatella's fashion philosophy. The range included whippet-slim pinstripe dresses spliced to reveal skin, and a little shift dress in mink and tulle stripes.
Versace finished her showcase with a group of glossy chiffon minis and cutaway gowns, including a hot pink floor length creation complete with a leg baring thigh split.