Celebrities flock to see Irish designer kick off London Fashion Week in style

Zoe Jordan with her baby Eden.

Jordan's boyish charms steal show

Zoe Jordan's autumn/winter 2013 collection opened the London Fashion Week calender – and proved a hit with the fashion set who were suited and booted and in the front row at Somerset House for the 10am curtain raiser.

A posse of paparazzi breakfasted on the sight of the 'Made in Chelsea' TV cast as they sipped on skinny lattes before filming their reality show at the opening day of the fashion extravaganza featuring 130 designers.

The celebrity-hungry snappers zoned in on actress Jaime Winstone when she arrived for Zoe's show at the British Fashion Council tent.

They moved through the front row guests at speed, photographing Laura Whitmore and her friend Amanda Byram, Dionne Bromfield (Amy Winehouse's god-daughter) and 'Game of Thrones' actor Liam Cunningham before concentrating on the youngest guest of all – Zoe's six-month-old daughter Eden Aspinall.

This was the infant's second London Fashion Week gig – she made her debut at the age of two-and-a-half weeks at her mum's show last September – and yesterday Eden impressively stared down the snappers with model-like aplomb while resting on her dad's shoulder.

Eden watched attentively as the music featuring singer Charli XCX, kicked in and a cavalcade of models with pale complexions and graphic eyeliner unveiled Zoe's vision for next season.

Her fifth collection since going out on her own, Zoe's signature look of 'boyish elegance' shifted up a gear for AW 13 and she moved skillfully through a range of silhouettes, from skinny trousers and boyfriend jackets bodice tops, tux suits and ground- sweeping glamorous maxis.

Zoe's collection opened with a cream cocoon coat in Italian wool over very skinny trousers and slingback shoes with chunky heels from her new footwear collection.

The looks changed and evolved with every model. The mood flipped from ultra feminine pencil dresses to a traditional two-piece suit.

Jordan gave the office attire a twist by teaming it with a silk-print shirt and a Tuscan sheepskin gilet on top.

She trained as an architect before moving into banking and then fashion so Zoe's eye for Savile Row tailoring is very strong. She re-works the masculine-edged suit by delivering it in a metallic lame.

The colour palette yesterday moved from cream, black and orange to monochrome checks, shades of gunmetal and mercury, as well as oranges and pink.

It was all about wardrobe contradictions – a long mannish coat in a loud monochrome print offset by a girly sheer maxi in tangerine.

Jordan's take on 'dressing down the whole dressing up' was particularly strong as she twinned a casual jumper with a long, metallic skirt.


If the Dublin-born designer was anxious about taking up this high profile opening gig she needn't have worried because the reaction was warm and the immediate.

The audience appreciated her play on 'hard versus soft', achieved by playing with shapes and textures. She introduced luxury fabrics like buttersoft nappa leather, cashmere and a green metallic jacquard story with which she closed her show.

Zoe's show was praised online for being "polished, professional and on trend". One fashion writer lauded the collection for being "entirely wearable".

It was a long day for Zoe and her husband, Steve Aspinall, who have just moved back to London from Hong Kong. Their household contents arrived into London at 8am yesterday, just as they were getting models dressed for the show.

Zoe's father, former Formula One team owner Eddie Jordan, and her mother, Marie, are on a world tour so they were unable to make the show.

"It's a shame that they're missing it but they are hugely supportive. Dad's already ordered one of the blazers and my mum has done her personal order too."

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