MODEL Holly Carpenter, a finalist in Britain & Ireland's Next Top Model, was the face du jour at the BT2 Autumn Winter 2013 fashion launch, which was marked out by attitude, energy and the arrival of eight new brands to the store.
The former Miss Ireland and sporty girlfriend of Ireland rugby prop Cian Healy has completely pared back her look since joining the reality show.
And yesterday she was joined by Joanne Northy and Li-Ann to model some of the exciting new fashion brands, including Superdry, Etre Cecile and Finders Keepers.
The Brown Thomas 'little sister' chain of stores also showcased latest looks from key performing labels 'Victoria, Victoria Beckham', the more affordable, younger brand from Mrs Beckham as well as popular contemporary brands like Acne and MSGM.
French brands have clearly won the hearts and wallets of Irish shoppers – and labels building solid fan bases here include Etoile Isabel Marant and The Kooples, who this season take inspiration from Bonnie and Clyde.
In a fashion scene where friends are effectively fashion rivals, there will be a race to claim Finders Keepers.
The Australian brand floats the boat of Laura Whitmore, Wicklow's stylish gift to MTV. Other fans include Rihanna and Rita Ora – both gals who know their fashion onions.
Call it the Bridget Jones factor, but one of the most revolutionary developments this season is the introduction of new fabrics.
These include Levi's Totally Slimming Technology, which concentrates on shaping and contouring the body.
This is one of the most exciting denim trends as brands understand the potential of 'shapewear' technology in denim, according to Shelly Corkery, Fashion Director at Brown Thomas.
Coated denim continues to show just how grown up denim has become.