Plays an action hero in the new H&M advert, in his incredibly tight underpants
DAVID Beckham has a knack for keeping his name in the news, and his face – and well-sculpted body – in front of the cameras.
The newest ad campaign for his bodywear collection for global retailer H&M is being released on the heels of the announcement that he's joining the French Paris Saint-Germain soccer club.
The ad campaign, directed by Guy Ritchie, is more like a film short. Beckham stars as an action hero, saving the day in Los Angeles in his boxer briefs and bedroom slippers.
The 37-year-old Beckham said he's still a little startled "seeing myself on billboards".