A-listers are turning their noses up at tobacco and instead opting for 'faux' cigarettes.
Quitting smoking isn't exactly a new trend. But as we become more health conscious that ever before, leave it to Hollywood to tell us how the coolest way to stop the cigarettes.
Leonardo DiCaprio, Grey's Anataomy's Katherine Heigl, Denis Quaid and Jersey Shore's JWOWW are all devoted to E-Lites, which provide the same hit and satisfaction as tobacco, without the health risk and burgeoning social stigma.
E-Lites launched in Ireland last February with the first TV “cigarette” ad in over 40 years, with the Gangnam Baby TV ad already receivingnearly 1.7 million hits on YouTube.
The average consumer smokes 14 cigarettes per day and based on 1 packet of regular cigarettes (20) at €10 versus the equivalent in E-Lites @ €2.50, it will also help loosen the purse strings.
Figures shownd that 86% of smokers would like to quit smoking altogether in the next 12 months and 77% have attempted to stop at some point but simply can’t or don’t want to, but they do want a healthier alternative.
E30 is the starter E-cigarette and it is the equivalent of 30 cigarettes.
Available in newsagents nationwide.