Cheryl Cole shocked as she features in 'celebrity weighing scales' product
Published 31/01/2014 | 12:35
Pop star Cheryl Cole tweeted her fury at being used on a controversial product on celebrity weight measuring.
Pharmacy chain Superdrug aunched a new product which compares the weight of its user with that of celebrities.
‘‘Shocked!!!...Pls do not include me on your scale. Girls should be worried about the number on their exam page not a weight scale ffs,’’ she told her Twitter followers.
‘The Celebrity Weight Scales’ replaces numbers with the names of several famous faces, including Cheryl Cole (8st), Kate Middleton (8st 6lb), Jessica Ennis (9st) and Ellie Goulding (9st lb), and at the higher end, Adele (14st), and Gemma Collins (14st), Queen Latifah (16st) and Melissa McCarthy (18st).
The pop singer encouraged young girls to focus more on their education than their body size.
The product sparked an angry backlash online with many customers expressing their disgust in the weight-measuring scales.
Fans of the former Girls Aloud member sent her messages of support after she denounced the brand’s latest creation.
The high-street giants were forced to drop the scales from their stores yesterday after they were widely criticised by customers and eating disorder charities.
Initially the company tweeted, ‘‘We love these @superdrug celebrity weigh scales!! Which A List Star are you?’’
The company has insisted that the scales were to be used to encourage customers to discuss their health needs with their in-store healthcare professionals.