Pop star Cheryl Cole has divided opinion after she unveiled her dramatic transformation of dip-dyed blonde locks.
Well-known for her luscious chocolate brown tresses, the singer posted a playful snap of her stark new image on Instagram.
The newly-platinum blonde captioned the picture, ‘‘Do blondes have more fun???!!! I'll let you know #lorealFeria #blowout901girl!!’’
Fans are used to seeing the cover girl twirling her billowing brunette hair in advertisements for iconic hair care company L'Oréal.
While the former Girls Aloud star opted for a girly bright hairdo, she toughened things up with her attire.
The fashion lover wore a masculine brown and black leather geometric jumper by Neil Barrett, a new designer who's well known for his menswear collections.
Cheryl has experimented with blonde before but insisted in previous interviews that she tends to stick to brunette because it's closest to her natural colour.
‘‘I think brown is my fallback plan always because it’s my natural colour. And I think it’s the colour that always looks best. It’s nice to play with colour,’’ she told Elle.com.
She decided to have a bit of fun with her picture, striking an exaggerated pose with her hand gripped to her hair and a wide toothy smile.
The image sparked the curiosity of fans wondering whether the new look was a hint that she will be returning to screens soon on The X Factor.
Music mogul Simon Cowell has admitted that he is in talks with the former judge to return to the talent show again.
The dad-to-be will return to the UK judging panel this year after spending three years in the USA and has hinted that Cheryl could join him.
“It's about whether she wants to do it and whether she can handle the pressure, so I'm not quite sure [if she will come back] yet.”
“She had her poker face on,” he added.
Simon and Cheryl remained friends after she was axed from the US version of the show in 2011.