Woody Harrelson is putting his paper where his passions are.
The 51-year-old actor is the co-founder of Prairie Pulp & Paper Inc, which has launched its brand of environmentally friendly paper.
The company spent 15 years researching and developing its Step Forward Paper. It's made of wheat-straw waste and wood fibre rather than virgin trees.
The company says replacing two packs of traditional copy paper with their product saves one tree.
Woody says half the world's forests are cut down to make paper, and his company's new paper is "going to be great for our future."