Beyoncé gave away thousands of dollars' worth of gift vouchers after finding herself in the middle of a retail battle over her new album.
American department store Target and the Stateside version of Amazon are refusing to stock physical copies of Beyoncé, the singer's self-titled fourth album, after she released it digitally through iTunes on December 13.
Walmart, however, have been stocking Beyoncé, which broke iTunes' record for fastest-selling album. On Friday the singer popped into the Walmart in Tewksbury, Massachusetts while on the road for her Mrs Carter World Tour. The singer proceeded to buy 750 $50 gift cards before giving them out to her fellow shoppers with the message, "Happy Holidays from Beyonce".
The singer released the digital version of the album without prior announcement through the Apple shopping site, where it sold 828,733 copies in three days priced €16. Four days later, Target announced they would not be selling the subsequently-released physical copy of Beyoncé. The store told Billboard "we are primarily focused on offering CDs that will be available in a physical format at the same time as all other formats... it impacts demand and sales projections."
On Saturday online retail giant Amazon was claimed to not be stocking the record either, although there was no official reason why not. However, at the time of writing, the physical Beyoncé CD and DVD is available for €16 from Amazon marketplace store YouWantIt-WeGotIt. The American version of Amazon, however, is only stocking the MP3 version of the record, priced at $15.99 .