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Thursday 21 August 2014

The face of... Ten celebrities who have earned big bucks from endorsements

Denise Calnan

Published 28/01/2014 | 19:23

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Ten celebrities who have earned big bucks by signing the dotted line

Celebrity endorsements hit the headlines again this week as both Hollywood’s golden girl Jennifer Lawrence and model extraordinaire Kate Moss signed the dotted lines on new deals.

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Oscar-winning actress Jennifer Lawrence has reportedly signed a three-year deal worth between $15 and $20 million with luxury Paris label Dior while Moss, who recently turned 40, is set to be the face of Alexander McQueen for the first time.

But, despite these ladies’ success, these aren’t the biggest endorsements celebrities have ever signed their signature to.

Here are ten celebrities who have earned big bucks by signing the dotted line:

1. Beyonce

Beyonce inked a reported $50m deal with Pepsi in 2012. The campaign was described as a ‘hybrid project’ with the fizzy drink giant agreeing to front Bey’s creative projects in exchange.

2. David Beckham

David Beckham earned more than $55,000 a day in 2011 as he juggled being the face of Adidas, Armani, Samsung and Diet Coke. Becks signed a $160m lifetime deal with Adidas in 2003.

3. Brad Pitt

Brad Pitt earned a reported $6.7m to become the male face of women’s iconic perfume Chanel No. 5 in 2012. The actor appeared in a bizarre black and white ad that was directed by Joe Wright of ‘Pride and Prejudice’.

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4. Jessica Simpson

Jessica Simpson signed a $3.8m contract with Weight Watchers in 2012 while she was still pregnant with her first child. The TV personality lost a reported 40 pounds before announcing her surprise second pregnancy just seven months later.

5. Justin Bieber

It might be tough to imagine, but Justin Bieber was once the baby-faced heart-throb of OPI’s nail polish, ‘One Less Lonely Girl’. The beauty company paid the singer a reported $12.5m for the deal.

6. Paris Hilton

Heiress Paris Hilton reportedly earns more than $9.5m a year from selling 17 different product lines, including pet supplies.

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7. Usain Bolt

The world’s fastest man Usain Bolt earns a cool $19m a year in sponsorship deals. Puma pay the sports star $8.6m, the largest sum ever given to a track and field athlete. 

8. Catherine Zeta-Jones

Actress Catherine Zeta-Jones was reportedly paid $20m to become the face of T-Mobile in 2006, only to be let go by the phone company. They called her back again in 2009.

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9. 50 Cent

Rapper 50 Cent is rolling in more than just fifty cents. The artist has made over $80m from his signature G-Unit Reebok shoes since 2003.

10. Jay-Z

Rapper slash music mogul slash businessman Jay Z certainly has his accounts in order. His most recent deal with Samsung reportedly earned the star $20m to promote the Samsun Galaxy phones.

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