Rihanna's 'Styled To Rock' axed?
Published 01/11/2012 | 12:16
Rihanna's television venture Styled To Rock has reportedly been axed after just one series following poor ratings.
The Sky Living show, which pitted wannabe designers against one another, was hosted by designer Henry Holland and Girls Aloud member Nicola Roberts, with executive producer Rihanna making brief appearances for a few of the 10 episodes.
The Daily Mail reports that ratings of below 79,000, as well as logistical problems surrounding Rihanna's hectic schedule - which prevented the pop star from appearing on the show as much as originally planned - meant the much-hyped show never quite met expectations.
"Rihanna's diary was manic, and to be honest, after it struggled for viewers it was always going to be difficult to get her to agree to do another series," a source told the paper.
The winner of the series - which whittled down 12 wannabe fashion designers through a number of high-profile design commissions for world-famous music acts like Kanye West - got to dress Rihanna for her performance at this summer's Wireless Festival.
A Sky Living spokeswoman said that it is currently "far too early to make a decision if the show would return for a second series."
Despite the reported axing of the London-based show from the Sky Living channel, it has apparently been sold to the US Style Network without Rihanna on board, although there is no word on whether Roberts and Holland will continue as hosts.
By Bibby Sowray, Telegraph.co.uk