Last week CBS's newly-revised dress stipulations for the Grammy's caused much hilarity, not just because of the mention of "puffy" skin (sorry, childish) but also because there was simply no way the likes Rihanna et al were going to adhere to them.
And how right we were. Rihanna successfully defied the avoidance of "see-through clothing that could possibly expose female breast nipples" with her custom made Azzedine Alaïa red carpet gown. The bright red number ensured her upper assets (and their piercings) were on display, all be it under a veil of cheeky crimson chiffon. The Bajan beauty later changed into a sequin-sprinkled crop top and pencil skirt combo to perform with Damian and Bob Marley and ensured there was plenty of "under curvature of the breasts" (CBS's words, not ours) going on. Unfortunately, there was nothing in the regulations about her on-off boyfriend Chris Brown (maybe next year, CBS?).
She was joined by best friend Katy Perry, whose green Gucci gown groaned under the inclusion of her plentiful assets. The dress, from Gucci's most recent resort collection, found its supposed-to-be-demure keyhole neckline detailing worked to within an inch of it's life as it tried, and failed, to "adequately" cover the pop star's modesty.
Angie's Leg™ also made an appearance (yes, again), with J Lo giving her best lunge in a bikini line-skimming Anthony Vaccarello number which was terrifyingly close to puffy skin territory.
Kelly Rowland was clearly in a rebellious mood too, with a sheer-panelled Georges Chakra gown, which did little more than a handkerchief when it came to coverage. Fellow child of Destiny, Beyoncé, had clearly taken note (we don't think she likes to break rules) and covered up in a monochrome Osman jumpsuit.
Kudos to DJ Deadmau5 who did his bit for the men by wearing a hat that said "Your S**t Bums Me Out" breaking what was clearly CBS most important rule (it was written entirely in capitals); "OBSCENITY OR PARTIALLY SEEN OBSCENITY ON WARDROBE IS UNACCEPTABLE FOR BROADCAST." He did, however, later block out the 'S', but not before the waiting cameras had managed to snap it, obviously.
So, what have we learnt from this? Umm, nothing. Well, except that CBS certainly know how to drum up plenty of publicity. Do we smell a stunt?
- Bibby Sowray, Telegraph.co.uk