John McCririck, the celebrated racing pundit, is seeking £3m (€3.68m) age-discrimination damages to cover the "public humiliation" he suffered after being ditched by Channel 4.
McCririck (72, pictured) was one of several presenters dropped after the channel won exclusive rights to terrestrial coverage of racing from January 1. The new team, headed by Clare Balding, has a conspicuous accent on youth.
Now the septuagenarian has announced "watershed" legal proceedings against Channel 4 and their new production company IMG Sports Media, saying he was a victim of age prejudice.
In a statement, he said: "Ageism is illegal. For tens of thousands of employees it has become the feared scourge of our society. This litigation should prove to be a watershed."
McCririck was incensed in October when advised that he had not made the cut for the expanded Channel 4 portfolio, which will include the Grand National and Royal Ascot. (© Independent News Service)