Oprah regains her crown as world's most powerful celebrity
Published 27/06/2013 | 05:00
Oprah Winfrey has regained her crown as the world's most powerful celebrity, according to the annual 'Top 100' list published by 'Forbes'.
The broadcaster-turned-media mogul topped a list which no longer has a place for Johnny Depp after the compilers adopted a new algorithm which ascribes more power to celebrities who leverage their influence through social media.
Although men dominate the 'Top 100', with 68 entries overall, female stars colonised six places in the top 10. It is the fifth occasion that Winfrey (59), who earned $77m (€59m) last year, has headed the annual ranking.
Despite a drop of more than half her income since her talk show went off the air in 2012, Winfrey regained the top slot due to earnings from her Harpo production company and the unparalleled access to stars that her Oprah Winfrey Network enjoys.
This year, she secured a world exclusive interview with Lance Armstrong, during which the former Tour de France champion admitted to doping.
"There is nobody else with that kind of consistency and power," said Dorothy Pomerantz of Forbes.com. "She is taking this cable network and turning it around just through the sheer force of her will, her connections and her ability."
Lady Gaga came in second, followed by director Steven Spielberg and the singers Beyonce and Madonna. Singer-turned-actress Jennifer Lopez, who was number one last year, dropped to 12th place. Depp fell out of the list because his career has fallen into a "project hole" and due to his avoidance of social media.
The 'Top 100' algorithm now measures social networking power across 11 platforms including Twitter, Facebook, YouTube and Weibo. Earnings, print and TV mentions and marketability are also factors. (© Independent News Services)