O'Driscoll's firm on winning streak as profits top €3.19m
Published 25/07/2013 | 05:00
FORMER Ireland rugby captain Brian O'Driscoll (left) enjoyed a financial win last year.
Accumulated profits at O'Driscoll's ODM and Promotions Ltd topped €3.19m in the year to the end of August 2012, confirming the Clontarf man's position as Ireland's most marketable rugby star.
Over the course of that year, O'Driscoll more than doubled the value of the investments the company owns, going from €945,504 to €2m.
The continuing rise in the fortunes of the firm coincided with O'Driscoll helping Leinster to a third Heineken Cup win in 2012.
O'Driscoll established the firm in 2001 – at age 22 – as part of his bid to capitalise on being the most marketable Irish player of the modern rugby era.
The Leinster player's father, Frank, is a director of the firm.
Last month, the dropping of O'Driscoll for the final Lions Test against Australia – the first time in his professional career that he had been dropped – convulsed the nation.
After the Lions won the series, O'Driscoll conceded that it had been a "bittersweet" experience to watch as his team-mates won the decisive match.
According to new accounts filed for the firm with the Companies Office, the amount owed to the firm by debtors increased from €534,128 to €704,697 during the year.
As a small firm, ODM and Promotions Ltd is not required to provide detailed figures, including revenues and profit or loss accounts.
In May, O'Driscoll signed a lucrative one-year IRFU contract extension to next June with Leinster and Ireland that will involve him trying to achieve a career-long ambition of defeating New Zealand this coming November.
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