DAVID Beckham's ten-year-old son Romeo is the new face of Burberry, it was announced today.
The son of the former England captain and Victoria Beckham joins a British cast featuring the likes of Cara Delevigne in the fashion house's Spring/Summer 2013 ad campaign.
Romeo appears in one image, smiling, holding an umbrella and balancing on one leg in a classic Burberry trenchcoat.
Burberry's chief creative officer, Christopher Bailey described Romeo as "a joy to work with".
He said: "This season's campaign lights up with the infectious energy of an amazing young cast of old and new Burberry family. Cara, Edie (Campbell), Charlotte (Wiggins), Charlie (France) and Alex (Dunstan) are joined by Max (Rendell) and Romeo, who was a joy to work with and really stole the show.
"We had such fun shooting the campaign and I think that comes through in the images which really reflect the upbeat spirit of the collection."
Burberry, which is headquartered in London, was founded in 1856.
Romeo appeared on GQ's Best Dressed "Men" list in 2011.