Netflix's ground-breaking House Of Cards and Jerry Seinfeld's web series about nothing have earned top honours from the Webby Awards.
The Webby special achievement award will goes to House Of Cards, the political series starring Kevin Spacey, that showed digital media could produce cable-quality drama.
Singled out for outstanding comedic performance is Seinfeld, whose 10-episode Web series Comedian in Cars Getting Coffee showcased the Seinfeld star hanging out with comedian friends.
Justin Bieber was honoured for the social media campaign for his fragrance launch, while other winners included HBO Go - which picked up four awards, including best media streaming service - Lady Gaga, for best celebrity-fan social presence and Conan O'Brien for best celebrity-fan website.
The Webby person of the year is R 'n' B singer Frank Ocean, whom the Webbys hailed "for proving the power of the Web as a medium for cultural change when he announced his bisexuality to his Tumblr community."
The Webbys are held annually to celebrate internet achievement. Categories are split into both a regular award, chosen by the International Academy of Digital Arts and Sciences, and a "people's choice" award.
The awards will be handed out in a ceremony hosted by Patton Oswalt on May 21 in New York, and available to stream the following day. Acceptance speeches are famously limited to five words.