Pepsi announced Friday that fans will introduce the Grammy-winning diva when she takes the stage February 3 at New Orleans' Mercedes-Benz Superdome.
A contest that kicks off on Saturday will allow fans to submit photos of themselves in various poses, including head bopping, feet tapping and hip shaking.
Those pictures will be used in a TV ad to air ahead of Beyonce's half-time performance, and 50 of those who submit photos - along with a friend - will be selected to introduce the singer.
Photo contest details are at www.pepsi.com/halftime .
The contest ends on January 19, but January 11 is the cut-off date for those interested in introducing Beyonce.