HOUSE of Fraser launched its spring/summer 2007 fashion show in the Dylan Hotel in Dublin yesterday.
The expansive store, which includes the most popular labels from Topshop, Nicole Fahri, Hobbs and French Connection, boasts a sizzling season ahead full of key trends and directional wardrobe pieces.
The show kicked off with weekend wear, with a fishtail parka-jacket worn over a long maxi-skirt and tee-shirt.
The casual style of spring was showcased with a Max Mara trench coat for ?616 worn with a weekend skirt for ?208 and a canvas shirt.
The spring image was clean, elegant and modern as shapely silhouettes and block colour palettes made bold statements.
A grey jersey dress at ?40 over leggings for just ?9 was the essential dress for the season. There were stunning evening-wear gowns too from the new 'Untold' label which is one of the hottest fashion stories to be released this season.
Helen McAlinden, a top Irish designer renowned for her immaculate tailoring, also revealed the latest looks in her wardrobe armoury, including skinny jeans and smart white blouses. She was also one of the show's sponsors.
Sportswear emerged as a strong trend with Ralph Lauren shorts and Paul Smith trainers. Shorts and blouses were mixed to give a functional feel.
The oversized look was also showcased with baggy dresses, oversized cuffs and swinging hemlines offering a modern take on shape. Splashes of shimmering metallics acted as highlights, like the platinum dress from Oasis as well as a silver camisole from Nougat.
Key looks included 'boyfriend'-inspired preppy v-necked jumpers, baggy denims and roomy jackets. Wide-legged slouchy trousers worn with formal pinstripe shirts and oversized cardigans showed the influence of classic men's silhouettes, while pussy-bow collars on white shirts added a hint of femininity.
Sally Ann Flanagan, who styled the show, ensured that it would appeal to a broad customer base at prices to suit all budgets.
The new 'Untold' collection kicks off the summer in style and aims to appeal to the fashion-conscious girl with an eye for style and design. With prints and textures making bold statements, voluminous dresses and bright knitwear define the collection.
Steve Humphreys' picture shows Karen Fitzpatrick modelling a short dress from 'Untold'.