Diaz takes on artistic fashion role
Published 24/07/2013 | 08:08
Cameron Diaz has signed on to be the artistic director of fashion brand Pour La Victoire.
The Charlie's Angels star will be involved in the designs of the handbag and shoe ranges, oversee the autumn campaign images by famed photographer Terry Richardson and help to expand awareness of the brand.
"I don't do endorsements really. This is completely different. Being influential in a brand and in its [advertising] campaigns interests me. I love fashion. It's a large part of my life," the former model told Women's Wear Daily.
"Pour La Victoire gives me the opportunity to create something timeless. There's a lot I have to learn about the business," she continued.
"I'm interested in learning how collections are created. The word 'fun', I want to say that it's going to be fun, but it's deeper than that."