Friday 31 October 2014

Diaz takes on artistic fashion role

Published 24/07/2013 | 08:08

Cameron Diaz is moving into fashion

Cameron Diaz has signed on to be the artistic director of fashion brand Pour La Victoire.

The Charlie's Angels star will be involved in the designs of the handbag and shoe ranges, oversee the autumn campaign images by famed photographer Terry Richardson and help to expand awareness of the brand.

"I don't do endorsements really. This is completely different. Being influential in a brand and in its [advertising] campaigns interests me. I love fashion. It's a large part of my life," the former model told Women's Wear Daily.

Cameron, whose first designs will be in US stores in spring 2014, will also be a stakeholder in the accessories company alongside celebrity investors Jennifer Aniston and Katie Holmes.

"Pour La Victoire gives me the opportunity to create something timeless. There's a lot I have to learn about the business," she continued.

"I'm interested in learning how collections are created. The word 'fun', I want to say that it's going to be fun, but it's deeper than that."

Cameron, who previously starred opposite Colin Firth in art heist caper Gambit, will next be seen in Ridley Scott's The Counsellor and romantic comedy The Other Woman.

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