Ashton Kutcher has been hired by c omputer company Lenovo to help design and pitch its latest line of tablets.
The computer-maker has dubbed the tech-savvy actor a "product engineer" who can bring his ideas along with his image.
It's the latest digital venture for the Two and a Half Men star who recently starred in a biopic about innovative giant Steve Jobs and has invested venture capital in more than a dozen Silicon Valley startups.
The deal was announced at a Lenovo live-streamed event in Los Angeles. Lenovo's first video advertisements for the new Yoga Tablet feature Ashton acting as a product tester in his boxers, a spacesuit and aboard an airplane.
Ashtonalso has appeared in advertisements in recent years for snack chips and cameras.