After two years of lies and denials, reformed lothario Calum Best has finally admitted to cheating on Georgia Salpa.
Calum (32) and Georgia (28) dated for several months but their whirlwind romance came to an abrupt end in 2011 when Calum was photographed going home with presenter Donna Air.
The two had been partying in Mahiki nightclub when Calum laid the moves on the former model.
At the time Calum insisted there was nothing going on and Donna was simply giving him a lift home.
"The allegations of cheating are false," he said. "A story has been fabricated from pictures with a friend."
But now Calum has admitted he was playing the field.
"It just didn't really work out, you know? Because I got caught cheating."
Cynics believed that Calum and Georgia's relationship was nothing more than a showmance but Calum says it went deeper than that.
"We hung out for a while," he said. "We had a great time together."
But Salpa claims their relationship was nothing more than just a few dates.
"We weren't proper boyfriend and girlfriend," she told The Star after Calum's cheating confession.
"It was a brief fling. We went on a few dates.
"Why he'd be talking about it two and a half years later is beyond me," she added.
Regardless, Georgia ditched Calum immediately when she saw the photographs of him with Donna Air. And it looks like she still holds a grudge as the former lovebirds haven't spoken in years.
And it looks like Georgia is doing very well -- she's loved up with millionaire boyfriend Joe Penna.
Meanwhile, Calum was recently declared bankrupt and is single and living in Fulham.
The ladies' man says he has turned over a new leaf and while he is no longer a party animal says he'll always be a "bad boy".
He said: "There were times I drank every night, nowadays I barely drink at all.
"I am always going to be a bit of a bad boy.
"I'm quite rock and roll as it is and I never want to shed that. I like to be healthy but I still enjoy a good time."
Calum is currently making a documentary about his father and his drink problem.
"I wouldn't have been able to do it a few years ago but now I'm in the right place," he said.