Ireland's biggest heartthrob Bressie has dramatically overhauled his look - all in the name of charity.
And the singer, who is dating top model Roz Purcell, has been fundraising as much as possible to raise much needed money for the organisation.
Earlier this morning, he wrote on Twitter: "Ye guys are flying in the donations now. Thanks a mill. I have hour left with my locks."
At last count, he had raised €3,215 for the Irish Cancer Society.
Bressie is one of the many famous faces signing up to the cause, joining Keith Barry and PJ Gallagher.