JUSTIN Bieber's mother is one of the driving forces behind a prize-winning US film which aims to raise millions for the anti-abortion cause.
The short film, called Crescendo, will be shown at 100 events and screenings in the country at the end of next month. Organisers hope to show it at about 1,000 places worldwide in the course of the year. They aim to raise $10m (€7.4m) that will be put towards running "crisis pregnancy centres".
Pattie Mallette, 37, a Christian who has been outspoken about her anti-abortion beliefs, is preparing to take a strong role in promoting the film, on which she is also credited as an executive producer.
She has recorded a short video statement to be shown at screenings and will appear at some events.
On the film's website, pictures of Mallette and her famous son have been posted, and in a video there she refers obliquely to her megastar offspring.
"I'm the mother of Justin Bieber. We both know firsthand the importance of the work being done at pregnancy centres across the country," she says.
Mallette, who does not often give press interviews, has described her struggles when she was pregnant at 17 with Justin. In her memoir Nowhere But Up: The Story of Justin Bieber's Mom, she wrote of being pressured to have an abortion and deciding not to go through with it.
"I knew that I had to do what it took," she wrote. "I just couldn't abort him."
Mallette said she hoped Crescendo would show young women in a similar situation that they could make the same decision.
The 15-minute film is set in the 18th century and tells the story of a single day in the life of a pregnant woman. It stars Ali Landry, a former Miss USA.