It seems celebrity couple Ryan Reynolds and Blake Lively might just be giving the Beckhams a run for their money.
The 37-year-old Canadian has just landed a deal to become L’Oreal’s Men Expert ambassador, following in his wife's footsteps who also models for the brand.
Lively is the face of L'Oreal's Fibrology range and was unveiled as the brand ambassador to much fanfare earlier this year.
Both deals are worth several million dollars and are just the latest products the pair are endorsing - separately.
In a series of black and white stills, shot by photographer Kenneth Willardt, the actor stares deep into the camera for his new L'Oreal campaign.
His wardrobe changes include a smart leather jacket and white T-shirt to a black two-piece and matching tie.
Brand Global President Cyril Chapuy wanted the A-list actor as the brand prepares to celebrate its tenth anniversary.
‘‘Ryan Reynolds is the perfect embodiment of then contemporary man: genuine, uninhibited, strong and powerfully charming,’’ he said.