Designer clothing donated by David and Victoria Beckham to help support victims of Typhoon Haiyan in the Philippines was snapped up within hours - with many buyers cashing in by selling items on eBay.
Dozens of pieces from the couple's wardrobe went on sale on Friday at the British Red Cross shop in Kensington & Chelsea, which specialises in second hand designer clothing.
A pair of Gina boots donated by Victoria raised £200, the most for a single item, while the cheapest was a Dolce and Gabbana (D&G) tie, donated by the former England footballer, which sold for £25.
Other items included a tuxedo which belonged to the ex-Manchester United player and ladies shoes donated by the one-time Spice Girl from designer brands including Dolce & Gabbana, Jimmy Choo and Roberto Cavalli.
However, the rare tailored tuxedo, which Beckham wore to an awards ceremony attended by the Duchess of Cambridge, was put up for auction on eBay within hours of the charity sale.
And the outfit quickly attracted bids of more than £300.
The Beckhams donated their unwanted clothes and other items to support the Red Cross Shop Drop by raising money for the Philippines campaign and they urged members of the public to do the same.
A spokesman for the British Red Cross said: "There were hundreds and hundreds of people here.
"People had been queuing all round the block for a few hours before we opened our doors. I have never seen anything like it, it was manic.
"This was absolutely the most people we had ever had visit our store in one day. We knew it would be popular but we were overwhelmed.
"The Beckhams wanted everything to be priced very reasonably so anyone on the street would be able to come in and buy something."
The Red Cross shop had planned to stay open until 8pm, but decided to close by 5pm instead, as it had sold out of all the items donated by the Beckhams by then. Around 500 transactions were put through the tills by the time the shop closed.
The spokesman added: "This was an amazingly generous donation and it is helping us to raise vital awareness of our work in the Philippines. The focus is on encouraging others to clear out their wardrobes and drop off clothes at their local Red Cross shop."
So far, a total of £57 million has been raised by the British public to help people affected by the disaster.