When you're a celebrity attending one of the biggest award ceremonies of the year, it's important to stand out from the crowd.
And Rita Ora and Lily Allen are clearly both determined to do just that at the Brit Awards.
The singers both chose eye-catching yellow as their colour of choice for the red carpet, with Rita wearing a very daring yellow gown plunging neckline.
She was joined by on/off boyfriend Calvin Harris and showed off a new look as a blonde bombshell with her bleached locks.
Meanwhile, Allen, who divided critics with her multi-colour dress at Sunday night's BAFTAs, is continuing her style experimentation by dip-dyeing her dark locks with a canary edge.
She let her hair do the talking, wearing a high neck, full length black sequin gown and box clutch.
As expected, tonight's focus may be the music, but all eyes are on the red carpet style.
Pixie Lott stunned in a slinky white gown, while Peaches Geldof showed off her extremely slim frame in a black crop top and maxi skirt.
For a full list of tonight's nominations, see here: Brit Awards 2014: The nominations in full
See the red carpet snaps: Red Carpet Arrivals at Brits 2014