Brian O'Driscoll took a day off daddy duty to new baby Sadie. The Irish rugby hero, who is celebrating the arrival of his new daughter with wife Amy Huberman just weeks ago, took time out of his busy schedule to launch the new Adidas Boost footwear.
Joining him was Ireland's most famous sportswoman, Olympic gold boxer Katie Taylor. The famous pair were chatting and laughing during the shoot, which saw BOD get his modelling on.
33-year-old Amy gave birth at Holles Street hospital, just hours after walking the red carpet at the IFTAs. And the high profile couple are determined to keep a low profile and protect their baby daughter's privacy.
BOOST will be available in Life Style Sports stores from February 27th and promises a cushioning innovation that provides the highest energy return in the running industry.