IT'S rare that a member of the fashion world embraces big-bottomed girls.
But A-list designer Roland Mouret has done just that.
According to Roland, you don't need to be a waif-like model to be the epitome of style -- you can have plenty of junk in your trunk.
"A big bum is never a big bum in my clothes," he told the Herald. "It's a sexy bum."
For those of you who don't know, Roland is the man behind the world's most flattering frock -- The Galaxy Dress.
The knockout dress first appeared on the catwalk during London Fashion Week 2005. Since then the hip hugging, capped sleeved sensation has been a firm favourite on the red carpet.
And the 52-year-old designer says his mission is to make all women, whatever their size or shape, look as delectable as possible.
"We are not here to dictate to women what they should have in their wardrobes. Who am I to tell them the right way to dress? We are here to make them look good. I do that," he said.
"With the Galaxy Dress, if it's a size 8 to 14 it doesn't matter -- you don't see the size, you just see the shape.
"I have been called a master of the dress and to be a master you have to be a slave, I am a slave to the fabric and deliver a service to the customer."
The designer says forget about those hordes of celebrity fans, he is delighted to see any woman wear his clothes.
"Of course I get excited when I see my dresses on people," he said. "That's my guy thing.
"It's not about the clothes, it's about the magic of an outfit and the magic of a woman -- that chemistry is amazing. It's not about shape or body size. It's the person in the dress."
Roland was in Dublin yesterday launching his spring/summer 2014 collection at Brown Thomas.