50 years of the Pirelli calendar
The 2014 Pirelli calendar, which will be revealed later this year, will mark the 50th anniversary of the Italian tyre manufacturer's ingenious marketing tool.
And to celebrate, Pirelli has asked renowned fashion photographers Patrick Demarchelier and Peter Lindbergh to capture some of the most in-demand models of the moment to create an iconic set of birthday images.
Cue Victoria's Secret Angels Miranda Kerr, Alessandra Ambrosio and Isabeli Fontana along with Karolina Kurkova, Alek Wek and supermodel Helena Christensen not quite in nude - as the calendar often favours - but chicly underdressed.
As yet, no-one knows who is shooting or starring in the 2014 edition, and as usual mere mortals won't be able to buy it: just 20,000 VIPs on a carefully edited list will be sent the limited-edition agenda which through the years has been captured by Richard Avedon, Annie Leibovitz, Mario Testino and Norman Parkinson.
"Pirelli is not a job, really. You do what you want. It's very liberating," Patrick Demarchelier told Style magazine.
Having shot the calendar twice previously, the Frenchman is sharing the 50th anniversary photocall with Peter Lindbergh.
The calendar will be revealed in Milan on November 21, with details kept to a strict minimum until then.
It's also worth noting Lindbergh's explanation of the unmatchable magic of the calendar: "About 25 companies have asked me to do a calendar like Pirelli," he says. "They want chocolate or machines in the picture. What do I tell them? In English? Why don't you f*** off and ask somebody else?"