BOD and Amy Huberman's €1m wedding and a 'windfall' of free publicity for hotel
Published 02/03/2016 | 07:26
The Brian O’Driscoll-Amy Huberman wedding at the four star Lough Rynn hotel generated over a €1 million windfall in free publicity for the hotel.
That is according to former Hotel Group Director at Lough Rynn, Clement Gaffney.
He was commenting on a new report by Dublin PR firm Wilson Hartnell, which found that a celebrity wedding at Donald Trump’s Doonbeg golf resort delivered €500,000 worth of free coverage to the resort across all media.
The celeb couple who had their wedding reception at Doonbeg are not named in the report – but celebs who staged wedding receptions at Doonbeg in the past include Andrea Corr, Glenda Gilson and Kelly Jones of the Stereophonics.
Mr Gaffney last year departed Lough Rynn to take up his new post as General Manager at the five star Intercontinental hotel in Dublin.
He confirmed yesterday that at the time of the Brian-Amy wedding in 2010, Lough Rynn commissioned PR firm Murray Consultants to put a value on the free publicity the hotel gained from the Brian-Amy wedding “and it was in excess of €1m”.
“The amount of free marketing spend or free publicity that a hotel can generate from a celebrity wedding can vary quite a lot, and the free publicity can be as low as €10,000,” he said.
Mr Gaffney added that the couple’s wedding “was unusual in that it was announced a year prior to the wedding that Lough Rynn would be staging the reception”.
“During that period, there was a huge amount of press, TV, magazine coverage and around the time of the wedding, the national papers gave coverage to Lough Rynn for seven consecutive days.
“We got this incredible exposure. It was wonderful for the people of Leitrim and for the county of Leitrim.
“I have spoken to the couple numerous times since and Leitrim is a very special county for them,” he said.
On the impact the couple having their wedding at Lough Rynn had on the business, Mr Gaffney said: “The hotel became such a recognised household name – a name that was associated with luxury and with the couple – it was a great business fit.”