Anton Savage: Jennifer Aniston's attack on celebrity culture is a case of pot, kettle, black
Jennifer Aniston has written a piece for the Huffington Post hitting back at tabloid pregnancy rumours.
The piece is well argued and tightly written. It would be convincing were it not produced by a woman who is lobbing rocks in a greenhouse she not only inhabits, but part owns.
Aniston makes inarguable assessments of the faults in the modern portrayal of women.
She writes: “The message that girls are not pretty unless they’re incredibly thin, that they’re not worthy of our attention unless they look like a supermodel or an actress on the cover of a magazine, is something we’re all willingly buying into.”
Who does Aniston think is driving this?
It can’t be her, she’s too busy discussing her flat stomach and morning routines with Elle – “I’ll have a cup of coffee, feed the dogs, then a shake, eggs and a little avocado and a little coconut oil on Ezekiel whole wheat toast. Then I usually read the paper and hit the gym. I make sure I get three or four (waters) a day. It’s such a habit for me now.”
Despite being flummoxed by the source of this modern focus on appearance she is at least concerned about the impact on her fellow women – “This conditioning is something girls then carry into womanhood. We use celebrity ‘news’ to perpetuate this dehumanising view of females, focused solely on one’s physical appearance, which tabloids turn into a sporting event of speculation.”
Such a facile and fatuous focus on appearance is, she correctly points out, damaging both to the public discourse and to our view of women.
Luckily if this damaging misconception takes its physical toll on any of the women reading her piece, she provided a solution – via Marie Claire.
“The product I’ve been using for years and years and I just love is Aveeno Daily Moisturising Lotion. I send it to everyone I know – like my manicurists who love it for massage and for feet – it’s absolutely fabulous. It’s so hydrating and helps my skin feel soft all day,” she says.
Don’t worry though, Aniston is only willing to perpetuate this damaging focus on appearance for a good reason. She’s paid to.
Here’s how the Huffington Post reported her contract with the cosmetic sub-division of the $11bn (€9.9bn) S.C. Johnson company – “Jen is a fresh-faced, yoga-loving beauty with mass appeal; Aveeno peddles natural, eco-friendly skincare products to the same masses who buy the tabloids.”
Aniston seems to have forgotten her market’s taste in magazines. She wrote in the Huff Post: “We get to decide how much we buy into what’s being served up, and maybe some day the tabloids will be forced to see the world through a different, more humanised lens because consumers have just stopped buying the bulls***”.
So don’t buy the bulls***. But do buy Living Proof make-up, from a company The Wall Street Journal reported Aniston was spokesperson for and an investor in (complete with a pic from their lab, showing her ring on the day she got engaged).
Pretty pot, meet cute kettle.