Friday 26 December 2014

Tinder adds Snapchat feature to spice up dating app

Freya Drohan

Published 06/06/2014 | 08:30

They say a picture paints a thousands words...and now, the increasingly popular Tinder app has ushered in a new era with its latest update which allows users to get snap happy.

With almost two billion matches made across the world thus far, the app was updated yesterday to include a new feature that promises to bring users even closer together.

Coined “Moments”, the new addition to the Smartphone dating app allows users to take a photo which will be shared to their matches.

A hybrid of Instagram and Snapchat, users can swipe through a potential love-interests photo stream and ‘like’ the ones that take their fancy - and then strike up a conversation about the photo.

The photos can be edited, filtered, and doodled on.

To keep an air of mystery, each photo will then disappear after 24 hours.

Tinder CEO Sean Rad says the new function will help the app further its goal of getting people to make a connection.

The fact that the photos disappear will make it “less daunting”

The cultural phenomenon continues to spark flames across the world, with an incredible 850 million swipes and 10 million matches per day.

For any nay-sayers out there, co-founder Justin Mateen confirmed that there is also “at least” one Tinder marriage every day.

Launched less than two years ago, the app was valued at around €370 million in April this year.

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