The ideal day? Men want to spend four hours each day having sex
Men would spend more than four hours having sex and barely three-and-a-half hours working during an "ideal day", a survey has found.
Research conducted for Unilever Compressed deodorants also found 64pc of men regularly use their smartphones on the toilet, while 26pc planned a to-do list while being intimate with their partner.
The study found 51pc of men aged under 34 worry that they are missing out on life experiences if they do not fill all their time.
A quarter of all men questioned said they try to find new ways to fit more into their busy lives.
When it comes to making sacrifices, 70pc of men said they would be willing to cut back on the number of friends they have if it gave them more time during the day.
This new trend links with the rise of compressed technology and activities, with 38pc believing compressed workouts are as effective as longer gym sessions and 20pc using their commute time to learn something new.