Perfectly put-together finery
It's hard to believe this is only Finery London's second year in business; their aesthetic is already so perfectly put-together. Although, with such impressive retail punching-power behind the line, maybe it's not that surprising.
Of the three designers involved, Caren Downie was previously the fashion director at Asos; Emma Farrow was once the design director at Topshop; and Rachel Morgans was head of buying at Asos.
Finery London is a winning combination of lovely fabrics, an interesting colour palette, and great prints, all presented in a very easy, wearable style. And the prices are extremely doable; dresses start around €50; tops around €20; trousers around €30.
Back in May of this year, BT2 was the first European store to stock the label, as a pop-up store. BT2 and selected Brown Thomas stores are now stocking the line for autumn/winter 2015.
Sunday Indo Life Magazine