Wednesday 7 December 2016

H&M to team up with Kenzo for latest designer collaboration

Meadhbh McGrath

Published 25/05/2016 | 16:55

Models present creations for Kenzo 2016-2017 fall/winter ready-to-wear collection fashion show on March 8, 2016 in Paris.
Models present creations for Kenzo 2016-2017 fall/winter ready-to-wear collection fashion show on March 8, 2016 in Paris.
Kenzo x H&M. Photo: Instagram
Kenzo creative directors Carol Lim and Humberto Leon with H&M creative advisor Ann-Sofie Johansson (centre).

H&M has announced that its next designer collaboration will be with Parisian fashion house Kenzo.

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Following on from the massive success of collections by Isabel Marant, Alexander Wang and Balmain, Kenzo creative directors Humberto Leon and Carol Lim will design a range of menswear, womenswear and accessories for the Swedish brand.

“We can’t wait to share with everyone the world of Kenzo x H&M with all of its creativity, fun and love of fashion,” said Ann-Sofie Johansson, creative advisor at H&M.

Leon and Lim, who are also the founders of New York label Opening Ceremony, are known for their youthful spirit and maximalist approach to prints.

Kenzo x H&M. Photo: Instagram
Kenzo x H&M. Photo: Instagram

By blending a sense of worldliness with a street style edge, Kenzo has established an extensive celebrity following, and now counts Rihanna, Solange Knowles and Alexa Chung among its fans.

The brief clip posted to Instagram promises a frenetic fashion safari with the same psychedelic animal prints and explosive neon palette the French label showcased for autumn-winter 2016.

“With this collaboration with H&M we want to think big, push the boundaries and bring the new energy of Kenzo to everyone around the world,” said Leon and Lim.

Kenzo x H&M will launch in selected stores and online on November 3.

Kenzo creative directors Carol Lim and Humberto Leon with H&M creative advisor Ann-Sofie Johansson (centre).
Kenzo creative directors Carol Lim and Humberto Leon with H&M creative advisor Ann-Sofie Johansson (centre).

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