Friday 20 October 2017

Yves Saint Laurent label will not change name

PARIS - OCTOBER 04: A model walks the runwayduring the Yves Saint Laurent Ready to Wear Spring/Summer 2011 show during Paris Fashion Week at on October 4, 2010 in Paris, France. (Photo by Antonio de Moraes Barros Filho/WireImage)
PARIS - OCTOBER 04: A model walks the runwayduring the Yves Saint Laurent Ready to Wear Spring/Summer 2011 show during Paris Fashion Week at on October 4, 2010 in Paris, France. (Photo by Antonio de Moraes Barros Filho/WireImage)

Yves Saint Laurent official name will not change.



Last month, it was reported that the label’s new creative director Hedi Slimane was determined to alter the way it is known. It was claimed he would be dropping the Yves from the name, with later claims suggested the label would become Saint Laurent Paris.

Businessoffashion.com has now reported that while the alteration is going ahead, it will not be across the board.

The beauty products line and the official name of the company will remain the same, while the Ready To Wear collections will be known by the new name.

According to the publication, bosses at the fashion house see the change as a way of “restoring the house to its truth, purity and essence — and taking it into a new era [while] respecting the original principles and ideals.”

It’s not the first time Hedi has organised a major shake-up in a fashion house. He previously worked in the menswear area of Christian Dior and changed the name from Christian Dior Monsieur to Dior Homme in 2001.

Fashion industry professionals can’t agree on whether the move is good for Yves Saint Laurent, with some saying it will be a breath of fresh air and others arguing it might alienate clientele.

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