Young women 'would rather look like Christina Hendricks than Kate Moss
Published 01/09/2010 | 09:40
Young women would rather look like Mad Men's curvaceous Christina Hendricks than Kate Moss, according to a women's magazine.
The voluptuous actress has become a pin-up thanks to her role as secretary Joan Harris in the BBC drama about a 1960s New York advertising agency. By contrast to the waif-life proportions of Moss, the British model beloved of teenage girls, Hendricks is a size 14.
Louise Court, editor of Cosmopolitan magazine, told the Radio Times: "Joan has had a huge impact on fashion and on women having the confidence to flaunt their curves. This year loads of girls want to look like Christina Hendricks, not Kate Moss."
Lynn Featherstone, the Equalities Minister, recently cited Hendricks as a role model for young women who are facing "dreadful pressure" to conform to the cult of size zero. "Christina Hendricks is absolutely fabulous. We need more of these role models. There is such a sensation when there is a cuvy role model. It shouldn't be so unusual," Miss Featherstone said.
Mad Men has become a cult hit in Britain. The BBC has brought forward transmission of the fourth season to next month to prevent fans from illegally downloading the series, which has already aired in the US.