Wise up and size up
Published 17/02/2010 | 05:00
The fashion and beauty industries' small steps towards accepting plus-size women ...
2004: As part of their 'Campaign for Real Beauty', Dove cosmetics' global survey finds that women "believe in a broader definition of beauty than the narrowly defined ideals most often portrayed in popular culture".
2006: Former celebrity stylist Gok Wan teaches 'real' women to be self-confident about their shape in his hit Channel 4 programme, How To Look Good Naked.
2007: US Glamour announces its 'First Annual Figure Flattery' issue in October and makes America Ferrera, star of Ugly Betty, its cover girl. Website Jezebel noted how trim Ferrera appeared as a cover girl in contrast to a shot of her taken at the Emmy Awards on the week the issue launched. Glamour insisted the cover picture had not been digitally slimmed.
2008: Whitney Thompson becomes the first plus-size contestant to win America's Next Top Model.
2009: German magazine Brigitte announces in November that it is to make its pages a "model-free zone", inviting "real people" to model for fashion pages.
2010: Designer Karl Lagerfeld shoots plus-size burlesque star Miss Dirty Martini for the February 'Size' edition of high-fashion US magazine V.
The 2010 advertising campaign for plus-size high-street store Evans arranges a bevy of plus-size models in an homage shoot to the famous 1990 cover for Vogue which featured supermodels Christy Turlington, Naomi Campbell, Linda Evangelista, Cindy Crawford and Tatjana Patitz.