Watch out LBD scarlet fever is catching
Published 21/04/2010 | 05:00
COCO Chanel gave us the Little Black Dress but watch out for the 2010 contender, the Little Red Dress.
Scarlet frocks were centre stage yesterday as part of a student design competition to mark the launch of the 2010 Buy My Dress campaign in aid of the Down Syndrome Centre (DSC) in Dun Laoghaire .
Mona Atkinson (21) from Balla, Co Mayo, a third-year student at NCAD, won the competition and her medieval inspired, scarlet and grey satin gown, with black sheer top and ankle cuff was modelled by Spin FM dj Shona Ryan.
The Buy My Dress charity venture has turned into a fashion phenomenon, sparking a worldwide medical first.
Last year, 1,500 frocks were donated and sold in a single day, raising €35,000 for the DSC, who employed the world's first dedicated Down Syndrome nurse -- employed to provide support and guidance for parents at maternity hospitals.
Ireland's largest one-day charity sale, Buy My Dress, takes place on Thursday, May 20 and has been extended to include venues in Cork and Galway.
Dresses sell on average for €50-€100 but the more lavish dresses fetch more. "Last year, the most expensive dress was donated by actress Amy Huberman and sold for €250," explained Sheila Campbell, ceo of the Down Syndrome Centre. "Women travelled from all over the country for the sale and one lady was delighted to buy a wedding dress for €40. This year we have extended Buy My Dress so, in addition to the sale at the College of Physicians on Dublin's Kildare Street, there will be one held at the College of Music, Union Quay, Cork, and at the Meyrick Hotel, Eyre Square, Galway. There is an admission charge of €10." Donated dresses can be dropped off over the next four weeks at branches of Peter Marks hair salons, at credit unions and Unislim, who are arranging in-class dress collections for members so that, as they slim down, they can donate old clothes for charity. Special K is sponsoring the event and proceeds will be spent employing more liaison nurses in Cork and Galway in 2010.