Thursday 25 December 2014

Victoria's Secret apologies for 'culturally wrong message' in American Indian catwalk outfit

independent.ie reporters

Published 13/11/2012 | 10:23

NEW YORK, NY - NOVEMBER 07: (EDITORS NOTE: Image was processed using a digital filter) Model Karlie Kloss walks the runway during the 2012 Victoria's Secret Fashion Show at the Lexington Avenue Armory on November 7, 2012 in New York City. (Photo by Jamie McCarthy/Getty Images)
NEW YORK, NY - NOVEMBER 07: Model Hilary Rhoda walks the runway during the Victoria's Secret 2012 Fashion Show on November 7, 2012 in New York City. (Photo by Bryan Bedder/Getty Images for SWAROVSKI ELEMENTS)
NEW YORK, NY - NOVEMBER 07: Victoria's Secret Angel Lily Aldridge walks the runway during the Victoria's Secret 2012 Fashion Show on November 7, 2012 in New York City. (Photo by Bryan Bedder/Getty Images for SWAROVSKI ELEMENTS)
NEW YORK, NY - NOVEMBER 07: Victoria's Secret Angel Behati Prinsloo walks the runway during the Victoria's Secret 2012 Fashion Show on November 7, 2012 in New York City. (Photo by Bryan Bedder/Getty Images for SWAROVSKI ELEMENTS)
NEW YORK, NY - NOVEMBER 07: Cameron Russell walks the runway during the Victoria's Secret 2012 Fashion Show on November 7, 2012 in New York City. (Photo by Bryan Bedder/Getty Images for SWAROVSKI ELEMENTS)
NEW YORK, NY - NOVEMBER 07: Model Barbara Palvin walks the runway during the Victoria's Secret 2012 Fashion Show on November 7, 2012 in New York City. (Photo by Bryan Bedder/Getty Images for SWAROVSKI ELEMENTS)
NEW YORK, NY - NOVEMBER 07: Model Karlie Kloss attends Samsung Galaxy features arrivals at the official Victoria's Secret fashion show after party on November 7, 2012 in New York City. (Photo by Slaven Vlasic/Getty Images for Samsung Galaxy)

LINGERIE giants Victoria’s Secret has been forced to say sorry for offence caused by one of their models wearing a Native American-style headdress in its catwalk show last week.

White model Karlie Kloss wore the floor-length feathered headdress and buckskin bikini during the Calander Girls section of the show.

Headdresses are seen as symbols of respect by American Indians and worn only by war chiefs and warriors. Each feather in the headdress must be earned through acts of bravery.

Fashion website Fashionista reported how the Victoria’s Secret Facebook fan page was inundated with complaints:

“Being a American Indian woman and mother, I am disgusted at the recent picture of your non-Native model dressed inappropriately with a war bonnet on her head, not to mention all the other culturally wrong messages this image sends to the world,” wrote Charlene Hunt.

The company responded to the complaints by saying it was sorry to have upset anyone:

“We sincerely apologise as we absolutely had no intention to offend anyone," the company said via Facebook and Twitter. The apology has received almost 10,00 likes and 900 retweets since it was posted.

However, the apology fell flat with many posters, who wrote back:



“They don't get it —that ‘had no intention’ thing really is glaring. Wakey-wakey — that's the point: you don't have to intend to be racist, racism is unconscious and normalised in a racist society,” Monique Mojica wrote.

The model Kloss herself took to Twitter to apologise for the offence caused, saying she was “deeply sorry if what I wore during the VS Show offended anyone.”

The company have said they will not broadcast the headdress segment during the televised show on December 4 in the US.

The American Indian was said to represent Thanksgiving in the 12 months of the year part of the catwalk show - fireworks in July, rain gear for April and a leprechaun outfit for March.

Model Hilary Rhoda, took to the Victoria's Secret catwalk wearing an unlikely combination of an emerald green bowler hat, giant shamrock wings, a tweed waistcoat, emerald green elbow-length gloves and shimmering green heels, and a green suspender belt.

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