Victoria Beckham launches new dress collection
As Victoria Beckham announces 'Victoria by Victoria Beckham' a new collection of girly dresses, she sits with us to talk fashion, pregnancy and those naked US Vogue cover rumours.
Published 01/07/2011 | 11:52
Blame it on the hormones, the fact that she's expecting a girl, or simply that she's tired of wearing dresses that require six inch stilettos and a fierce attitude to pull off, but Victoria Beckham is finally embracing her girly side, announcing the launch of a new range of ultra-feminine dresses.
Drawing inspiration from edgy teenage cartoon character 'Emily the Strange' - who's so stylish she already has her own clothing line - Victoria's new range called 'Victoria by Victoria Beckham', focuses on a looser silhouette, and characterises the alter ego of her super-glamorous main line customer.
"These are the kind of dresses I've been searching for," Beckham said, "The perfect little summer dress, something that was fun, something that was girly, something that was easy to wear, something that would take you from day through the night."
Beckham aims to reach a broader audience with this range, which not only features significantly lower price points than her main line, with dresses set to retail primarily around the £350 - £560 mark, but also caters for women not possessed of a size 6 figure.
"I'm opening these designs to women and girls of all different shapes and sizes, people who maybe want something less tight and clingy and structured. It also makes it more comfortable for during the day. You can wear them with a pair of flats or a pair of heels and they look great."
Flat shoes? Definitely the hormones.
Alongside this new range, Victoria will continue with her main line which she shows twice a year at New York Fashion Week, her denim collection, accessories, eyewear and fragrance. With husband David launching his 'bodywear' line and fragrance, it seems Britain's alternative royal couple are becoming quite the fashion force.
"Everything David's doing and everything that I'm doing, we're doing together. It's myself, it's David and it's Simon [Fuller, their business manger]. Whether it's the Victoria Beckham line or it's David's new underwear line, it's the three of us. I'm very lucky to not have anybody else to answer to."
The range will hit stores next spring, with the fashion press set to get a sneak peek during London Fashion Week in September.
And it seems Victoria has already been amassing a substantial wardrobe for her daughter "but not in an obnoxious way at all. I love the French clothes for little girls. I like little girls to look like little girls."
But the question on everyone's lips is can we expect to see that rumoured naked US Vogue magazine cover any time soon?
"Nope. Sadly not. I'm not really one of these people that likes to go out and pose and flaunt being pregnant. Not like there's anything wrong in that. I'm so proud to be pregnant and I feel so blessed and so happy, I really do. But I'm just not that kind of person. So, no, I won't be taking my clothes off. I don't think anyone needs to see that, other than my husband. Absolutely not."