These hot holiday looks will take you from beach to bar in style, says Bairbre Power
Trying to keep your summer fashion spend at home this season? Well, you'll hit two great targets in one, now that Irish brand Laundry Room is available at Alwear.
The Irish high-street chain is stocking the homegrown brand spearheaded by creative director Barbara Coady who, over the past year or two, has attracted a loyal following for her girlie dresses.
While Laundry Room has its own store at Dundrum Town Centre, Barbara has designed some Alwear exclusives, such as a cute €50 floral-detailed maxi, a well-cut blue, boyfriend-style blazer, and some super-chic pink-and-blue shorts.
The pieces will be available online and at selected stores.
Last year, Alwear was in the headlines because its future was hanging in the balance -- but far from shutting stores, it has undergone a remarkable turnaround.
Now, after acquiring a new owner, the brand is in the process of looking to open five new stores at locations including Athlone and Killarney.
Our fab shoot from Portugal showcases some handy pieces that take you straight from the beach to the cocktail bar.
Every style dilemma has been covered by in-house stylist Lia Tallon, who took a 1950s route with some looks.
I love the coral/white pedal-pusher styles (€28), worn with a broderie anglaise cami (€15).
The traditional cutwork fabric -- which some girls will remember from their Communion dresses -- has made quite a comeback, used in everything from short dresses and shorts to camis and bikinis.
Part of Alwear's appeal on the big volume British e-commerce site asos.com has been its strong line in dresses.
The Alwear customer has a voracious appetite for girlie dresses and, this summer, looks include a vibrant skater dress (€60) with flattering A-line skirt in strong Mediterranean colours.
Lia says this dress is not only perfect for summer holidays, it also translates easily into an outfit for a summer wedding or a trip to the races.
Travel to the beach in a leopard bow-trim floppy hat, long-sleeve blouse in vibrant pink and a denim 'skort'.
When there, lounge around in cut-off denim shorts (€25) with a bikini top or a denim playsuit for €35.
Finish off your look with embellished leather sandals in tan, turquoise and pink for the day and super-high, raffia-style platforms for evening.
Styled by: Lia Tallon
Make-up and hair: Billy Orr