UCD's a Hub of activity as students swap books for looks
Published 29/09/2011 | 05:00
UCD students had it tough yesterday. If the sunshine wasn't enough of an excuse for ditching textbooks, then the attraction of free fashion shows and make-up sessions really pushed former bookworms over the edge.
Harvey Nichols introduced the temptations of 'The Hub' to the Belfield, Dublin, campus yesterday and term essays went out the window as students investigated the glam fashion and leggy models emerging from a graffiti-covered shipping container parked behind the students' union.
The concept of The Hub is to introduce Harvey Nichols and its brands to a new generation of fashionistas "and what better way to do this than to crash their campus", said a spokeswoman for the store.
Harvey Nicks wooed potential customers with some of the more affordable pieces from its AW2011 collections, including labels like Juicy Couture, See by Chloe and DKNY in on-the-hour fashion shows supported by a band and DJ.
Miss Universe Ireland 2010 Rozanne Purcell (21), from Clonmel in Co Tipperary, has temporarily parked a degree in politics for a career on the catwalk and she led the model parade yesterday along with UCD social science graduate Hannah Devane from Ballsbridge in Dublin.
"It's lovely to be back on campus," said Hannah (21), who wasn't in the least bit surprised that Jade Thompson (20), from Stoke-On--Trent, clinched the 'Britain and Ireland's Next Top Model' competition earlier this week.
"Jade came into her own on our visit to Dublin and she was a deserving winner and has a bright future ahead of her," said Hannah, who made it to the show's final 13.
Lusted-after accessories yesterday included the exotic-looking Jeffrey Campbell ankle boots, which feature all-over jaguar print, buckle fastenings and a block wooden heel with almond toe and zip fastening at the side.
At €135, they were the kind of luxe-for-less buys that style-conscious students appreciate. Roz's tangerine J Brand micro shorts (€225, left) might have a short shelf life this term but the same cannot be said for Hannah's cerise pink, Sam Edelman studded suede shoes (€200) or her sheer DKNY shirt, costing €205, both pictured left, which attracted plenty of attention from students yesterday.
Hannah is catching up with all her glamour pals from the model search TV show who will reunite next month for the Britain and Ireland's Next Top Model live show at ExCel in London.