Sunday 11 December 2016

Times may be tough but it's still okay to boast about fashion labels

Bairbre Power Fashion Editor

Published 11/05/2011 | 05:00

Isabelle Traber wearing TK Maxx 'Gold Label'. Photo: James Horan
Isabelle Traber wearing TK Maxx 'Gold Label'. Photo: James Horan
Sarah Morrissey wearing TK Maxx 'Gold Label'. Photo: James Horan

You may have to whisper it, but it's still okay to boast about clothing labels -- especially if you pick them up for a fraction of their former retail price.

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Thrifty retailers TK Maxx yesterday unveiled the latest summer styles from their discounted 'Gold Label' selection, with up to as 60pc off recommended retail prices.

The retailer is generally shy about revealing what top-end designer labels they stock for less.

However, at their store in St Stephen's Green Shopping Centre, Dublin, yesterday, customers were examining the mark-downs on 'Gold Label' rails.

These included US style queen Catherine Malandrino, 'See' by Chloe, a D&G white blazer and silk skirt from the 'it girl' label, Elizabeth and James.

A floral chiffon number by John Galliano is on offer for €129, while a desk-to-dinner Calvin Klein khaki shirt dress was reduced to €69.

Former Miss Ireland Sarah Morrissey won the prize for wearing the bargain outfit of the day, with a regal purple, one-shoulder, asymmetric, pleated-front dress that cost just €33.

Later the models moved indoors to Grogan's pub in the city centre, where regulars were treated to a fashionable floor show.

TK Maxx has stores throughout Ireland, the UK, Germany and Poland and is a sister store to American giants TJ Maxx.

Irish Independent

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