Monday 26 September 2016

The knowledge: how to shop in the sales

Published 20/04/2015 | 02:30

There's never been a better time to be a savvy shopper. Photo: Deposit Photos
There's never been a better time to be a savvy shopper. Photo: Deposit Photos

Advice on the best strategy to employ when sales shopping.

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A CHANGE IN MINDSET

With the recession, there's never been a better time to be savvy about shopping in the sales. It's not always about spending less, but making your money go further.

PLAN AHEAD

There's always the risk of buying something you don't really love, just because it's a bargain. It's much better to buy something you love and spend that bit more. It's a good idea to plan ahead - decide what your budget is beforehand to avoid post-sales shopping guilt, and also think about which pieces you might want. Are they something you can wear now and next season? Key trends stick around, so a sale is a good way to snap them up. Right now, look out for coloured leather, graphic print, and tuxedo dressing - think sharp jackets with cigarette pants.

BE OPEN TO IDEAS

Have a general idea of what you'd like - for example, a jacket or a coat - but be open-minded about the brand or style. The great thing about sales shopping is that you might discover brands that you previously didn't know about. Our fashion team just went to Los Angeles and came across Clover Canyon, a great label that produces fun, colourful prints.

GET IN THERE QUICKLY

Bags, jewellery and small leather goods are the first things to go in a sale as they are sizeless, and due to the nature of sales shopping, sizes are always limited. If you see a bag or shoes you love and they are on sale, go for it. At The Outnet, when we have a Christian Louboutin sale, we sell them at the rate of one pair of shoes every three seconds.

BUY CLASSIC AND STATEMENT

If you're looking at designer labels, definitely go for items that are the signature pieces for that brand. So, anything leather from Helmut Lang, red items from Valentino, or blazers from Stella McCartney. But, as well as the classics, sales are a good opportunity to buy something like an amazing evening gown that you couldn't quite justify at full price.

IF THE DRESS FITS...

If you're shopping online, shop by size. A lot of websites have size filters, so you aren't tempted to buy something that's way too big or too small, simply because it's a good deal. It's a great way to do a first edit. Having said that, if you completely fall in love with a piece of clothing that's the wrong size, you could always look into getting it tailored.

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