The best collaboration ever? Louis Vuitton to work with Karl Lagerfeld and Christian Louboutin
Published 03/06/2014 | 09:27
Louis Vuitton has requested the talents of Karl Lagerfeld, Frank Gehry and Cindy Sherman for a new project.
The three of them have also been joined by Rei Kawakubo, Christian Louboutin and Marc Newson. The group of lauded experts have been tasked with creating bags and luggage that incorporate the famous LV monogram for the luxury French brand.
The limited edition pieces will arrive in store in mid-October to coincide with the fashion house's 160th anniversary.
Delphine Arnault, Louis Vuitton's executive vice president, couldn't be happier with her "genius" new members of staff.
"We have assembled an amazing group of talents — geniuses, I would say. Each one is among the best in his or her field,” Delphine gushed to WWD. “The monogram is at the centre of our house, so we celebrate the monogram every day. But we thought this project was really special because the personalities we chose are fascinating and diverse.”
The collaborative pieces, which will no doubt be the hottest items in fashion this fall, will carry a price tag between 2,000 and 4,000 Euros.
They'll be accompanied by a new advertising campaign, a website, a commemorative book and launch event in New York City on November 7.
The exciting new project marks one of the first large scale initiatives led by Delphine. Fashion is in the businesswoman's blood, as her father Bernard Arnault is LVMH's chairman and chief executive officer.
"[Everyone we approached] said yes right away. They were very enthusiastic and very intrigued about how to do handbags and work with the monogram," Delphine revealed.
Delphine made the selections to fit in with artistic director Nicolas Ghesquière's vision for the brand. Nicolas himself has made no secret of the affection he feels for the instantly recognisable monogram, incorporating it in his first two Louis Vuitton collections; Fall 14 and Cruise 15.