Ten of a kind -- fashion student scoops award
ONE dress, but 10 different looks. It's that kind of recession-friendly fashion maths that pushed Mary Lennon (23) to the top of the class.
Ms Lennon's concept of multi-look clothes was inspired by garden umbrellas and how they take on different shapes.
And last night, the NCAD fourth-year student won the Persil Irish Fashion Award 2011 at a show in Marks & Spencer, Grafton Street, Dublin.
The innovative red cotton dress can be changed from look one through to look 10 through selective use of strategically placed buttons and by pulling ribbons to tuck and gather.
"I was inspired by garden umbrellas, how they open and close, retract and extend," said Mary, who comes from Castleblaney, Co Monaghan.
"By closing buttons at the waist, it nips in the dress and changes the silhouette but you can leave the buttons open for a different look," said Ms Lennon, whose prize of €10,000 gives her a nest egg to build her own brand.
Working through the various looks, she said you can ruche the hemline by pulling in a ribbon or make the dress look baggy at the front by playing around with ribbons at the back.